The worst of the worst in corporate reputation

The 12th annual Harris Interactive U.S. Reputation Quotient Survey has been released and the results are not surprising. The title is a long description of a way that companies find out how the American public perceives them. The worst companies financial services, banks and oil. There are a couple of auto makers, an airline and a media giant. The bottom eleven are, AIG, BP, Goldman Sachs, Citi Group, Chrysler, Bank of America, General Motors, Exxon Mobil, JP Morgan Chase, Delta Airlines and Comcast. What does all of this mean? These are companies that do not care about the patrons they serve. They are large enough that they demand a presence in Congress, to sway actions on their behalf and against the interest of average American. As I look at the list, what jumps out at me is the fact that most of these companies do not provide a product. They do not invent something new and innovative. Their soul purpose is to make money. Now people will say there he goes again, not wanting people to make money. Wrong. On the best reputation companies there are names, like 3M, Johnson and Johnson, Apple, Intel, Google, etc. I will cover the best in another blog. The difference is, for the most part, the admired companies produce something and are leaders in innovation. I have no problem with these companies making money. They are not gouging the American public. The two auto makers are moving up, the right way, but have a distance to go, I am sure that there is still back lash from the auto bail-outs, for them. Financial service companies and banks are making huge profits again and the regulations we need to keep from having another financial mess, still have not been put in place. These companies helped to put us in the deep recession that we are now experiencing and they will do it again if left alone. The American people know the type of companies these are, now it is time for Congress to figure that out and act accordingly.